Privacy Policy

1. Introduction

E-Rx Solutions (Pty) Ltd ("E-Rx", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy should be read in conjunction with our POPI Compliance Statement, which details our compliance with the Protection of Personal Information Act (POPIA) in South Africa.

2. Information We Collect

2.1 Personal Information You Provide

When you interact with our services, we may collect:

• Contact Information: Name, email address, phone number, pharmacy name, and location
• Business Information: Company details, role, business requirements, and operational needs
• Communication Records: Messages, inquiries, demo requests, and support tickets
• Account Information: If you create an account for support or customer portal access

2.2 Information Automatically Collected

When you visit our website, we may automatically collect:

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Analytics: Aggregate data about website traffic and user behavior

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide quotes, demos, consultations, and implement automation solutions
• Communication: To respond to inquiries, provide support, and send service updates
• Business Operations: To process orders, manage accounts, and maintain customer relationships
• Marketing: To send promotional materials about our solutions (with your consent)
• Website Improvement: To analyze usage patterns and enhance user experience
• Legal Compliance: To comply with applicable laws and regulations including POPIA
• Security: To protect against fraud, unauthorized access, and security threats

4. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: With trusted partners who assist in business operations (e.g., hosting, email services) under strict confidentiality agreements
• Equipment Partners: With Riedl Automation and Mekapharm for equipment specifications and technical support when relevant to your inquiry
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In connection with mergers, acquisitions, or asset sales (with notice to affected parties)
• With Your Consent: When you explicitly authorize us to share your information

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• The nature of our business relationship with you
• Legal, regulatory, tax, or accounting requirements
• Legitimate business purposes (e.g., warranty support, service history)
• Your consent (which may be withdrawn at any time)

7. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights regarding your personal information:

To exercise any of these rights, please contact our Information Officer using the details provided below.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., form submissions, navigation)
• Analytics Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings

You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.

9. Third-Party Services and Links

Our website may contain links to third-party websites, including our equipment partners (Riedl Automation, Mekapharm) and social media platforms (Facebook, LinkedIn, Twitter/X). We are not responsible for the privacy practices of these external sites.

We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by E-Rx Solutions.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than South Africa, particularly when working with our international equipment partners. When we transfer data internationally, we ensure appropriate safeguards are in place in compliance with POPIA requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Information Officer:

14. Regulatory Authority

If you believe your privacy rights have been violated, you have the right to lodge a complaint with the Information Regulator of South Africa: